Who’s THE MAN, and where is he?

When Tad Hirsch came to speak, someone, I can’t remember who, asked him about the possibility of something like TxtMob being co-opted, and if he thought there was some sort of ethical code inherent in his design, something that could not become corrupted by commercialism. He said yes, he thought there was.
How is this in opposition to the code/protocol of capitalist power, enforced by The Man, obviously inherent in the Motorola Rzr cellular phones and AT&T transmitting towers, within which his system is operating?
How do the exploitations of existing technological devices and structures( e.g. People Power, TxtMob, Napster, Jihadist media blogs) function within the same geocapitalist system they always claims to be struggling against? Who does Lyotard’s knowledge-power benefit in this case?
Is this mainly a philosophical/ethical question, or does it translate into the efficiency of the counter-devices as well? Where is this shadowy and elusive (imagined?) Man, and how does he fit into our networks? Can control ever be wrested away from The Man, or does he exist at all?
Is the internet truly a democratic technology? I believe the answer is no, absolutely not. So if the people do not have the power, or think they don’t have the power, who does?
Where does defeatism come into play? “Of course Napster failed, the internet is just another marketplace with The Virtual Man nabbing anarchist pickpockets and shoplifters everyday.” (my own quote)
"The Man. Oh, you don't know The Man? The Man's everywhere: in the White House, down the hall, Miss Mullins; she's The Man! And The Man ruined the ozone, and he's burning down the Amazon and he kidnapped Shamu and put her in a chlorine tank! Okay!? And there used to be a way to stick it to The Man, it was called rock 'n roll. But guess what? Oh no! The Man ruined that too with a little thing called MTV! So don't waste your time trying to make anything cool or pure or awesome 'cause The Man's just gonna call you a fat washed up loser and crush your soul. So do yourself a favor and just give up!" (School of Rock Quote)
I want to try and locate The Man in some of our readings and try to place him within the theories we’ve discussed in class. I plan on referencing Galloway’s “protological control,” as well as Lyotard’s “language games.”