"This situation has not just produced a state of 'reflexivity', where we continually police ourselves trying to produce the right identity, but also a state of being a mass, the relief of being a mass." (138)
Looking to facebook profiles, we have made ourselves a part of this huge community and the sea of profiles is absolutely overwhelming. While so many of us strive for individuality and uniqueness, the same time with fitting into a category is a lot easier. With all these different social communities, social groups are developed constantly, in order to relieve ourselves of the overwhelming numbers of people on these social networks, such as facebook. It is a lot easier to identify someone as a 'hipster' or 'jock'. At first, we may strive to leave this social categorization, but then we become too comfortable to change it, or attempt to deviate from this image. Instead, this comfortableness, becomes an acceptance and this social category is something we absorb as a part of our personal social identity. It's a lot easier to accept a name pre-made for you, versus developing one's own identity to merge into a mass later. Is a mass simply a mash-up of different social categories that we lazily accepted?