The category error of risk analysis that Beck highlights - a loss of social thinking within the binary of technology/industrialization and nature - reminds me of a ill-conceived attempt by Phillip Morris to respond to the Czech Republic's tax raise on cigarettes due to claims of increased health costs.
from this american life transcript (07/16/2010)...
"Because people die early, you also pay less out in pensions and other social benefits to the elderly. People die early, you don't have to pay health care costs for all their non-smoking-related illnesses that they would get later in life, all of which in this study are seen on that kind of positive side of the ledger.// On the negative side, you have the costs of fires started by people smoking, falling asleep in bed smoking, doing other things with cigarettes. The financial implications of people who stop working earlier, either because they die or they get too sick to work, so the state then loses the income tax that they might charge those people. Also on the cost side is, the cost of treating people for smoking-related diseases and for secondhand smoke.// So the way these consultants tote that all up is people smoking is a net benefit, a net financial benefit to the Czech state of that CZK 5.8 billion."
That was the argument the cigarette company used. And it was true. Early deaths due to cigarette use did save the government a considerable amount of money. Now again, I recognize this is not the type of risk Beck was referring to (an economic rather than safety concern/ and cigarette risks are more than speculative) but I found it an interesting albeit extreme failure of argument craftsman in the face of a threatened market...a mounting frenzy of self-defense and spin-doctors. No smoke-stack is safe.
It is the erasure of the human in our multiplicity of social variables through averaging and then this appeal to the affective response of modeling or logic (which Phillip Morris somehow lost sight of) that really interests me. The human out to determine the future. The human in to determine the present. Isn't that a bit foreboding?
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